O2
Filmed at PLAY Docks
in Hamburg, Germany.
We collaborated with Dennis Fritz, Art Director at Serviceplan, on the "CAN DO DECODED" project, resulting in award-winning work. This project focused on O₂'s new brand book, incorporating the DNA of 5 game changers into its printing ink.
Client: Telefónica
Director: Dennis Fritz
DoP: Jens Schwengel
Agency: Serviceplan Group
SFX + Set: Effectiv team (Ulli, Steffen, Melvin, Ingo)
The case film showcased a futuristic laboratory setup where the book was created, filled with the protagonists' DNA. Different landscapes represented each game changer within the book. Serviceplan came to us with the initial idea and visual concept, which were realized through collaborative efforts, developing different backgrounds, hose and pump systems, fluids, and automation.
The set design, including lighting and motion control systems, was meticulously planned and executed in consultation with Dennis, the DP Jens Schwengel, and our team. A notable challenge was the page-turning machine, designed to accommodate the varying tactile properties of different paper types.
Especially in today's time, where production conditions, budgets, and structures in advertising films are rapidly changing, unconventional approaches and streamlined and efficient new production methods are needed. With our many years of experience, we can assess the feasibility of ideas within the given budget framework already in the early stages of development and offer alternatives if necessary. The synergy of creativity and technical know-how is what makes our diverse team of SFX experts, dummy builders, DPs, and directors special and continues to inspire time and time again.