Nespresso x Hublot
Filmed in Effectiv Team studios
in Hamburg, Germany.
This is the first watch made from recycled coffee grounds and capsules from Nespresso. An object that symbolises design in a cycle: from the coffee cup to the wrist.
Client: Nespresso, Hublot
Production: Pierre Henry Colus for Very/Content
Director: Wilfrid Brimo
DOP: François Starr
Production manager: Lucie Etchegoyen
Production Assistant: Laura Sicouri
Assistant Director: Manon Renier
SFX: Effectiv team (Boris, Greta, Steffen, Ulli)
In two of our studios, multiple sets were constructed, allowing simultaneous shooting and preparation. This setup enabled us to work time- and cost-efficiently despite the numerous effects involved. The close proximity to our workshops allowed for quick adjustments to rigs and equipment, providing the flexibility to create a wider variety of images and achieve optimal results.
Different metals have varying consistencies and melting points. With decades of experience, we have an in-depth understanding of the ideal material properties for specific visual requirements, allowing us to utilize them effectively in their different states.